Birkenstock CEO Accuses Amazon Of “Modern Day Piracy”

President Donald Trump might’ve been on to something when he accused the Washington Post of being a ‘lobbyist weapon For Amazon.’
In a rambling five-page email published by WaPo, the CEO of Birkenstock USA threatened to cut off authorized retailers who sell even a ‘single pair’ of its shoes to Amazon.com Inc., a continuation of his crusade against the online retailer, which began about a year ago when he demanded that the e-commerce powerhouse do more to ferret out fakes being sold on its platform. In the missive, CEO David Kahan blasted Amazon for soliciting Birkenstock retailers, offering to buy the company’s shoes from them for full price. Birkenstock stopped selling its shoes on Amazon earlier this year, citing a rise in counterfeit products and unauthorized sellers.
Though the paper disclosed its conflict of interest, the story was obviously intended to embarrass a business rival of WaPo owner and Amazon founder Jeff Bezos, despite the paper’s smoothly neutral tone.
‘In the email, Kahan called the entreaty a ‘desperate act’ and a ‘PERSONAL AFFRONT.’ ‘Birkenstock does NOT sell [to] Amazon,’ he wrote in the email to retail partners. ‘And it is clear that they are seeking back-channel means by which to obtain our brand.’

This post was published at Zero Hedge on Jul 26, 2017.

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